This shirt is woven, flocked AND printed in Italy. The three processes are what made it too expensive to produce. First, the fabric is woven with a yarn dyed gradating stripe. The warp is black with black and two shades of burgundy in the weft. Then the fabric is sent to the finishers who have flocking machines. It's done in a similar way to printing but instead of printing with dyestuff, glue is printed! Then at the same time very fine white polyester fiber is laid onto the glue where it sticks for good as long as care taken for the garment. THEN, if that wasn't enough, a print is applied to the fabric that only adheres to the "flocking" - in is a stylized music note pattern.
Dry clean this with a dry cleaner that is familiar with flocking (which by now should be almost every dry cleaner!) and it should last a very long time. But, some dry cleaning chemical actually remove flocking-so select your dry cleaner carefully!